The Category Management team at MSE are responsible for providing a fantastic range of entertainment products to non-traditional outlets such as convenience stores, small supermarket chains, holiday camps, garages and motorway service stations.

Although MSE look after a wide and long-established customer portfolio, their Business Development team is always keen to make contact with potential new outlets. Opportunities are on the increase; with the demise of several national retail chains and around 1,200-1,500 stores selling DVDs, CDs and Computer Games have vanished from the high street. For non-specialist outlets looking to capitalise on this opportunity, MSE provides a proven, sales-focused entertainment solution.

The MSE Category Management service
Together with distribution comes full category management. Many outlets MSE supply don’t employ entertainment personnel, so the company manages that category for them. This is where a non-traditional category management service really comes into its own, and the MSE service is unrivalled in its effectiveness.

MSE’s decisions regarding which titles to stock are always closely related to the customer demographics of the specific store, and possibly of the region. MSE spends time with their outlets to make sure this element is carried out in order to maximise opportunities. MSE are often praised for the quality of product; exceptional titles with strong sales potential.

MSE work the category hard and aim for fast stock turn-round. They regularly replenish, aiming to introduce 20% new titles every 2-3 weeks. Updating keeps the section interesting and ensures consumers keep on browsing.

MSE are also noted for their competitive pricing. They extend this to catalogue offers, campaigns and promotions as well as new releases.

SUMMARY

Full category management for the non-specialist outlet

Extremely wide range, allowing MSE to match customer demographics

Competitive pricing throughout
the range

Regular, thoughtful replenishment

Fast turn-round of stock

Optimises sales by effective management

Multi-billion pound parent company

Sound, flexible technological infrastructure

Your opportunity to take advantage
of the current market